Last updated: 27 September 2026
This page explains how Gibson Clarke Group Pty Ltd, trading as Empire Ops (“we”, “us” or “our”), handles information collected through www.empireops.com.au and sets out the terms for using this website.
Part 1: Website privacy
Information you provide
You can browse most of our website without telling us who you are. If you contact us, book a call, complete a form or use one of our free tools or assessments, we collect the information you choose to provide. This may include your name, contact details, business details, messages and answers you submit.
We use this information to respond to you, provide requested results or resources, and arrange any related conversation or debrief. Please avoid including sensitive personal information in a website form unless we specifically ask you to provide it.
Website visits, cookies and advertising
Our website and connected services may collect technical information when you visit, such as your IP address, browser and device details, pages viewed, interactions with the site, referring website and approximate visit times. Cookies, pixels and similar technologies may be used to make the website work and understand how it is used.
We plan to use Google Analytics to understand website activity, and Google Ads and Meta advertising tools to measure advertising results and help show relevant ads. These tools may not all be active yet. We will update this page to describe the tools in use once they are set up.
When these tools are active, they may collect website activity and identifiers such as cookie IDs or advertising identifiers. Google and Meta may also process information collected through their tools under their own terms and privacy policies. You can manage cookies through your browser settings and use the advertising preference controls provided by Google and Meta.
How we use website information
We use information collected through the website to:
operate, maintain and improve the website;
respond to messages and enquiries;
manage bookings;
provide results or resources from our free tools and assessments;
understand website use and measure the effectiveness of our content and advertising; and
send marketing communications where permitted. You can ask us to stop sending these at any time.
Who receives website information
People working with Empire Ops may access website enquiries and free-tool submissions when needed to respond or provide the requested result.
We also use companies that help us run the website and connected services. These may include providers of website hosting, forms, booking systems, email, analytics and advertising. They may receive or process information as needed to provide those services. Some may store or process information outside Australia.
We may also disclose information where required or authorised by law.
Security and retention
We take reasonable steps to protect information submitted through our website against loss, misuse and unauthorised access or disclosure. No method of online transmission or storage is completely secure.
We keep website enquiries and submissions for as long as reasonably needed for the purposes described on this page, subject to any applicable recordkeeping requirements. We then delete or de-identify information when appropriate.
Access, correction and privacy enquiries
You can contact us to ask about personal information you have submitted through the website, request access to it or ask us to correct it. You can also contact us with a privacy concern or complaint. We will review your request and respond.
Email: charlie@empireops.com.au
Phone: 0458 072 555
Other websites and tools
Our website may link to websites and tools operated by others. Their privacy practices may differ from ours. We encourage you to review their policies when using those services.
Changes to this page
We may update this page when our website or information handling changes. The current version and its last updated date will appear here.
Part 2: Website terms of use
Website information
We aim to keep the information on this website accurate and current, but its content is general information. Please assess whether it is suitable for your circumstances and contact us if you need advice about a particular business situation.
Links to other websites
Links to third-party websites are provided for convenience. We do not control their content, availability or practices. A link does not necessarily mean that we endorse the third party.
Copyright
Unless otherwise stated, the text, graphics, branding and other original content on this website belong to Empire Ops or are used with permission. You may view and download material for your own personal or internal business reference. Please contact us before reproducing, adapting or publishing it elsewhere.
Availability
We may change or remove website content or features at any time. We cannot guarantee that the website will always be available or free from errors.
Contact
For questions about this website or these terms, email charlie@empireops.com.au.
